Chapter 5
of the Clark & Mayer (2011) text deals with applying the contiguity
principle. The spatial contiguity principle reveals,
and has been proven, that people learn more deeply when related
words and pictures are presented near one another, rather than far from one
another, on the page or screen in an integrated presentation . This principle can also be applied when audio
narration is presented, before or after graphics, resulting in time separation
between the two (Johnson & Mayer, 2012; Clark & Mayer, 2011).
There are 2
contiguity principles; (1) making sure printed words are near corresponding
graphics, and (2) making sure spoken words and corresponding graphics are
synchronized . When complying with principle 1, it is important to remember
that when there is too much text to fit on the screen, it can be put into a
pop-up message that can magically appear when the mouse is scrolled over it, a
technique known as mouse-over or rollover.
Violations of principle one to
avoid include:
·
separating
text and graphics on a scrolling screen
·
separating
feedback from questions and/or responses
·
separating lessons screens with linked windows
·
separating exercises/activities from their
directions
·
putting captions at the bottom of the screen
·
indicating
parts of a graphic with a legend(Clark & Mayer, 2011).
When complying with principle 2, it is important
to remember that narration, or spoken words, should describe what is happening
with graphics/animation simultaneously, or contiguously. Violations of principle two to avoid include:
·
Separating
links to narration and graphics
·
Separating
graphics and narration in an on-going presentation
Johnson
& Mayer (2009) reveal that research has proven when the contiguity
principle is followed and adhered to, students achieve deeper learning. This is due in part to the encouragement of
more integrative and corresponding transitions provided by the contiguity
principle. Although much research has been conducted on
the contiguity principle, there are still things that are unknown and could be
the topic of future research studies.
Some of the issues include:
·
How much
detail should be included in graphics and spoken words
·
Which
format is better to use in different situations
·
How to
conversational style words and voice inflections affect learning (Clark &
Mayer, 2011)
References
Clark,
R. & Mayer, R. (2011). E-learning and
the science of instruction: Proven guidelines for consumers and designers of
multimedia learning (3rded.). San Francisco, CA: Wiley &
Sons.
Johnson, C.
& Mayer, R. (2012). An eye
movement analysis of the spatial contiguity effect in multimedia learning. Journal of Experimental
Psychology: Applied, 18(2), 178-191.